B2B Marketing by Business Types PowerPoint Presentation

20. June 2008 – 22:34

This presentation provides an introduction to the ‘marketing by business types’ approach based on the four different business types defined by Backhaus. The four business types are determined by the dependency between transactions as well as by the number of potential users.

marketing-by-business-types

Due to cooperation between FH Steyr (University of Applied Sciences, Global Sales Management) and BHAK Perg this presentation was created using a lecture on BBM Marketing given by Prof. Mag. Andreas Zehetner.

Sorry, comments for this entry are closed at this time.