Organizational Buying Behavior References

26. October 2008 – 16:38

ARGE Commerce (2006): Marketing & International Business, Manz Verlag Schulbuch

Kotler, Philip (2000). Marketing Management. New Jersey: Prentice-Hall

Godefroid, Peter (2003). Business-to-Business Marketing. Ludwigshafen (Rhein): Friedrich Kiehl Verlag GmbH

Zehetner, Andreas. Lecture BBM1 Marketing, FH Steyr

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