Communication Strategies in B2B Markets References

Wednesday, February 5th, 2014

Godefroid, P. (2003). Business-to-Business-Marketing. In H. C. Weis (Hrsg.) Modernes Marketing für Studium und Praxis. Ludwigshafen (Rhein): Kiehl

B2B Market Segmentation

Thursday, February 18th, 2010

Market Segmentation is part of the Strategic Planning Process. It's the first step in Target Marketing. There are three stages in Target Marketing: 1. market segmentation - that means identifying distinct segments that are quite similar in wants and needs "A market segment consists of a large identifiable group within a market ...

Consumers in B2B Markets

Monday, January 18th, 2010

For being successful in B2B marketing it's crucial to understand the structure, organisation and processes of B2B procurement. B2B customers can be classified according to the following criteria: users of products and organisational goals. User, consumer The classic customer in B2B markets buys a product for production of other goods or services. ...

Business Markets versus Consumer Markets

Monday, January 11th, 2010

B2B-Marketing B2B marketing is different from consumer goods marketingB2B marketing is different from consumer marketing. B2B marketing is different from consumer marketing. The most important areas of differences are: market structure, products, buyer behaviour, demand, distribution channels, prices and communication. These differences affect marketing processes in a critical way. Market structure B2B markets are more ...