Cookie Monster Case Study

Friday, April 17th, 2009

The French food manufacturer Biscuiterie Francaise produces various types of consumer goods. The company is a specialist in manufacturing soft drinks and biscuits. BF intends to enter the German market, firstly only with its biscuit line. Austria should play the role of a test market. For this reason the French acquired ...

Green Home Case Study

Friday, March 6th, 2009

Green Home is a company offering sustainable furniture for a sustainable living. Their product range comprises a wide selection of fashionable furniture with a social conscience. The products are made of raw material such as reclaimed wood and renewable bamboo. They offer furniture for bedroom, dining, office, outdoor and decor ...