Pricing: The importance of pricing

Saturday, November 20th, 2010

This lesson is about definition of price, the reasons why pricing is such an important element of the marketing mix, and the objectives of pricing. Definition Price is the amount of money charged for a product or service. It is the sum of values that consumers exchange for the benefit of having ...

Pricing methods, strategies and tactics

Sunday, November 14th, 2010

Subject Outline 1. How important is price? Pricing is part of the marketing mix, and it is fundamental to a firm's revenues and gross profit margin. Pricing is affected by various factors: Customer sensitivity to price A company has to find the psychologically right price range between a price set too low and ...

Marketing: The Marketing Mix

Sunday, May 16th, 2010

Students sometimes feel bored with convential lessons built on PowerPoint, lectures, exercises, creating summaries and closing discussions. They want a more reality-based approach. That's why a short brainstorming session was held resulting in an agprocedure: Field research: That means taking pictures of posters placed at different locations of the city Before students ...