Marketing Research References

Monday, April 29th, 2013

Kotler, Philip (2000). Marketing Management. Millennium Edition. Prentice Hall. New Jersey

Marketing Research

Monday, April 29th, 2013

Lesson Objectives: know and understand terms and definitions of marketing research according to Kotler search definitions of primary research, secondary research, survey and experiment explain the marketing research process design a research plan carry out a survey What is marketing research? Companies need information about the market to answer the questions: Who are our competitors? What do consumers ...