Organizational Buying Behavior References

ARGE Commerce (2006): Marketing & International Business, Manz Verlag Schulbuch Kotler, Philip (2000). Marketing Management. New Jersey: Prentice-Hall Godefroid, Peter (2003). Business-to-Business Marketing. Ludwigshafen (Rhein): Friedrich Kiehl Verlag GmbH Zehetner, Andreas. Lecture BBM1 Marketing, FH Steyr