Scenario Planning Activity
Search the web for scenarios. Choose one. Read a case study/example of a scenario. Read the list of trends published by McKinsey. Analyse how these trends might be able to affect a given business –…
Scenario Planning Definition
What is a scenario? A scenario describes a future business environment, but is not a prediction. Scenario planning considers combinations of uncertainties in each scenario. SP can benefit from computer simulations but is less formalized.…
Scenario planning, Delphi Method, Trends
Delphi Method Delphi Method is a group decision process about the likelihood that certain events will occur. Today it is used for environmental, marketing and sales forecasting. The Delphi Method makes use of a panel…
Scenario Planning References
Peter Schwartz: Shell. The art of the long view. Currency Doubleday 1996 Scenario planning basics for distributors by Adam J. Fein, Pembroke Consulting Spinning the Future by Joe Flower Doing scenarios – scenarios can help…