Archive for the ‘Scenario Planning’ Category

Scenario Planning Definition

Thursday, February 16th, 2017

What is a scenario? A scenario describes a future business environment, but is not a prediction. Scenario planning considers combinations of uncertainties in each scenario. SP can benefit from computer simulations but is less formalized. Scenarios are used to stimulate new ideas. They form the basis of a strategic debate which is radically ...

Scenario Planning Activity

Monday, June 16th, 2008

Search the web for scenarios. Choose one. Read a case study/example of a scenario. Read the list of trends published by McKinsey. Analyse how these trends might be able to affect a given business - e.g. the firm analysed in students project work. Discuss their findings in class. Map the driving forces on blackboard - ...

Scenario planning, Delphi Method, Trends

Monday, June 16th, 2008

Delphi Method Delphi Method is a group decision process about the likelihood that certain events will occur. Today it is used for environmental, marketing and sales forecasting. The Delphi Method makes use of a panel of experts, selected based on the areas of expertise required. The notion is that well-informed individuals, ...

Scenario Planning References

Monday, June 16th, 2008

Peter Schwartz: Shell. The art of the long view. Currency Doubleday 1996 Scenario planning basics for distributors by Adam J. Fein, Pembroke Consulting Spinning the Future by Joe Flower Doing scenarios - scenarios can help predict the future by Art Kleiner