Author Archive
Wednesday, March 22nd, 2017
Verzuh, Eric: The fast forward MBA in Project Management. John Wiley & Sons, Inc. 1999
Hobbs, Peter: Professionelles Projektmanagement, mvg 2001
Berger, Christoph; Schubert Karin: Projektmanagement: Mit System zum Erfolg. Manz Schulbuch 2002
Peters, Tom: Projektmanagement. Econ 2001
Business Spotlight Ausgabe 1/03:
Robert Gibson: Interkulturelle Kommunikation, "Let's work together". Pages 28-29
Katharina Sell: Case Study ...
Posted in Literature | Comments Off on Project Management References
Tuesday, March 21st, 2017
Connection to the Curriculum:
KPPM = communication, presentation and project management
Time:
1 unit of 50 minutes
Resources required:
Data projector: Content of a project plan
Handout Vocabulary, definitions and descriptions
Overview:
Why is team building important?
Team building is an essential component of project management and should be included in PM-training. Project management is a process of managing ...
Posted in Lessons | Comments Off on Lesson Plan 3 Project Team Building
Wednesday, February 22nd, 2017
accomplish erreichen, bewerkstelligen
account: take sth. Into account etwas berücksichtigen
accountable verantwortlich
adhoc nature flexibel
affect beeinflussen
apply: apply to anwenden
approach Herangehensweise
approval Einverständnis, Genehmigung
approve genehmigen
array Sortiment, Spektrum
assessment Bewertung, Beurteilung
assign beauftragen, zuteilen, zuweisen
associate vereinigen, angehören
at short notice kurzfristig
authority Autorität
authorize berechtigen, ermächtigen, genehmigen
axis Achse
behind schedule in Verzug
beyond außerhalb
boundary Grenze
chain of command Weisungskette
challenge Herausforderung
clash Zusammenstoß
code Code, codieren
commitment Engagement, ...
Posted in Vocabulary | Comments Off on Project Management Vocabulary list
Thursday, February 16th, 2017
What is a scenario?
A scenario describes a future business environment, but is not a prediction.
Scenario planning considers combinations of uncertainties in each scenario. SP can benefit from computer simulations but is less formalized.
Scenarios are used to stimulate new ideas. They form the basis of a strategic debate which is radically ...
Posted in Scenario Planning | Comments Off on Scenario Planning Definition
Saturday, January 21st, 2017
Defining the project scope and context
Pre-project phase:
In this phase the project scope concerning time, tasks and social aspects is defined:
Project start event
Project end event
Project objectives
Project organization (team members)
Time context
pre-project phase, difference between project end date and project start date, post-project phase
Task context
The task context considers the relationships between business framework ...
Posted in Lessons | Comments Off on Lesson Plan 2 Defining the Project Scope and Context
Saturday, January 21st, 2017
Overview:
This lesson is mainly a brush-up of PM knowledge taught in the 3rd form. Students will repeat the characteristic features of a project and project management. They remember how to identify the differences between a project and a routine job. They study and practice how to plan and execute a ...
Posted in Lessons | Comments Off on Lesson Plan 1 Introduction to Project Management
Wednesday, February 5th, 2014
Godefroid, P. (2003). Business-to-Business-Marketing. In H. C. Weis (Hrsg.) Modernes Marketing für Studium und Praxis. Ludwigshafen (Rhein): Kiehl
Posted in Literature | Comments Off on Communication Strategies in B2B Markets References
Wednesday, February 5th, 2014
A high degree of innovation and the impact on several departments make purchasing decisions in B2B markets very complex. Therefore suppliers in B2B markets have to inform their customers very well to reduce the buyers' risks on the one hand and to strengthen their own competitive position on the other ...
Posted in B2B Marketing, Communication, Lessons, Marketing | Comments Off on Communication Strategies in B2B Markets
Monday, February 3rd, 2014
1. A number of general trends affect the retailing industry worldwide. Give examples and show the impact on employees.
2. Describe the following functions of trade:
Economic function
Service and ecological functions
Distributive function
Communicative function
3. Give an explanation of the term 'convenience store'.
4. Outline the business of retail trade.
5. Discuss prevention and waste reduction ...
Posted in Marketing | Comments Off on Retail & Wholesale Questions
Monday, April 29th, 2013
Kotler, Philip (2000). Marketing Management. Millennium Edition. Prentice Hall. New Jersey
Posted in Literature | Comments Off on Marketing Research References
