Author Archive

Project Management References

Wednesday, March 22nd, 2017

Verzuh, Eric: The fast forward MBA in Project Management. John Wiley & Sons, Inc. 1999 Hobbs, Peter: Professionelles Projektmanagement, mvg 2001 Berger, Christoph; Schubert Karin: Projektmanagement: Mit System zum Erfolg. Manz Schulbuch 2002 Peters, Tom: Projektmanagement. Econ 2001 Business Spotlight Ausgabe 1/03: Robert Gibson: Interkulturelle Kommunikation, "Let's work together". Pages 28-29 Katharina Sell: Case Study ...

Lesson Plan 3 Project Team Building

Tuesday, March 21st, 2017

Connection to the Curriculum: KPPM = communication, presentation and project management Time: 1 unit of 50 minutes Resources required: Data projector: Content of a project plan Handout Vocabulary, definitions and descriptions Overview: Why is team building important? Team building is an essential component of project management and should be included in PM-training. Project management is a process of managing ...

Project Management Vocabulary list

Wednesday, February 22nd, 2017

accomplish erreichen, bewerkstelligen account: take sth. Into account etwas berücksichtigen accountable verantwortlich adhoc nature flexibel affect beeinflussen apply: apply to anwenden approach Herangehensweise approval Einverständnis, Genehmigung approve genehmigen array Sortiment, Spektrum assessment Bewertung, Beurteilung assign beauftragen, zuteilen, zuweisen associate vereinigen, angehören at short notice kurzfristig authority Autorität authorize berechtigen, ermächtigen, genehmigen axis Achse behind schedule in Verzug beyond außerhalb boundary Grenze chain of command Weisungskette challenge Herausforderung clash Zusammenstoß code Code, codieren commitment Engagement, ...

Scenario Planning Definition

Thursday, February 16th, 2017

What is a scenario? A scenario describes a future business environment, but is not a prediction. Scenario planning considers combinations of uncertainties in each scenario. SP can benefit from computer simulations but is less formalized. Scenarios are used to stimulate new ideas. They form the basis of a strategic debate which is radically ...

Lesson Plan 2 Defining the Project Scope and Context

Saturday, January 21st, 2017

Defining the project scope and context Pre-project phase: In this phase the project scope concerning time, tasks and social aspects is defined: Project start event Project end event Project objectives Project organization (team members) Time context pre-project phase, difference between project end date and project start date, post-project phase Task context The task context considers the relationships between business framework ...

Lesson Plan 1 Introduction to Project Management

Saturday, January 21st, 2017

Overview: This lesson is mainly a brush-up of PM knowledge taught in the 3rd form. Students will repeat the characteristic features of a project and project management. They remember how to identify the differences between a project and a routine job. They study and practice how to plan and execute a ...

Communication Strategies in B2B Markets References

Wednesday, February 5th, 2014

Godefroid, P. (2003). Business-to-Business-Marketing. In H. C. Weis (Hrsg.) Modernes Marketing für Studium und Praxis. Ludwigshafen (Rhein): Kiehl

Communication Strategies in B2B Markets

Wednesday, February 5th, 2014

A high degree of innovation and the impact on several departments make purchasing decisions in B2B markets very complex. Therefore suppliers in B2B markets have to inform their customers very well to reduce the buyers' risks on the one hand and to strengthen their own competitive position on the other ...

Retail & Wholesale Questions

Monday, February 3rd, 2014

1. A number of general trends affect the retailing industry worldwide. Give examples and show the impact on employees. 2. Describe the following functions of trade: Economic function Service and ecological functions Distributive function Communicative function 3. Give an explanation of the term 'convenience store'. 4. Outline the business of retail trade. 5. Discuss prevention and waste reduction ...

Marketing Research References

Monday, April 29th, 2013

Kotler, Philip (2000). Marketing Management. Millennium Edition. Prentice Hall. New Jersey