This presentation is about basic pricing concepts: pricing as one of the 4 P’s, the procedure of setting the price, pricing strategies, how to deal with price changes, alternatives to price increase, and handling competitor…
This lesson is about definition of price, the reasons why pricing is such an important element of the marketing mix, and the objectives of pricing. Definition Price is the amount of money charged for a…
Subject Outline 1. How important is price? Pricing is part of the marketing mix, and it is fundamental to a firm’s revenues and gross profit margin. Pricing is affected by various factors: Customer sensitivity to…