International Marketing References
Backhaus, K. , Büschken, J. & Voeth, M. (2005). International Marketing. New York: Palgrave Macmillan Internet: http://www.adidas-group.com/en/ourgroup/our_business/default.aspx (15.02.2010) http://en.wikipedia.org/wiki/Fiat_Palio (15.02.2010)