Scenario Planning Activity
Search the web for scenarios. Choose one. Read a case study/example of a scenario. Read the list of trends published by McKinsey. Analyse how these… Read More »Scenario Planning Activity
Scenario Planning
Scenario Planning Definition
What is a scenario? A scenario describes a future business environment, but is not a prediction. Scenario planning considers combinations of uncertainties in each scenario.… Read More »Scenario Planning Definition
Scenario planning, Delphi Method, Trends
Delphi Method Delphi Method is a group decision process about the likelihood that certain events will occur. Today it is used for environmental, marketing and… Read More »Scenario planning, Delphi Method, Trends
Scenario Planning References
Peter Schwartz: Shell. The art of the long view. Currency Doubleday 1996 Scenario planning basics for distributors by Adam J. Fein, Pembroke Consulting Spinning the… Read More »Scenario Planning References