Archive for April 29th, 2013

Marketing Research References

Monday, April 29th, 2013

Kotler, Philip (2000). Marketing Management. Millennium Edition. Prentice Hall. New Jersey

Marketing Research

Monday, April 29th, 2013

Lesson Objectives: know and understand terms and definitions of marketing research according to Kotler search definitions of primary research, secondary research, survey and experiment explain the marketing research process design a research plan carry out a survey What is marketing research? Companies need information about the market to answer the questions: Who are our competitors? What do consumers ...