Monday, April 29th, 2013
Kotler, Philip (2000). Marketing Management. Millennium Edition. Prentice Hall. New Jersey
Posted in Literature | Comments Off on Marketing Research References
Monday, April 29th, 2013
Lesson Objectives:
know and understand terms and definitions of marketing research according to Kotler
search definitions of primary research, secondary research, survey and experiment
explain the marketing research process
design a research plan
carry out a survey
What is marketing research?
Companies need information about the market to answer the questions:
Who are our competitors?
What do consumers ...
Posted in Lessons, Marketing | Comments Off on Marketing Research