Communication Strategies in B2B Markets References
Godefroid, P. (2003). Business-to-Business-Marketing. In H. C. Weis (Hrsg.) Modernes Marketing für Studium und Praxis. Ludwigshafen (Rhein): Kiehl
Communication Strategies in B2B Markets
A high degree of innovation and the impact on several departments make purchasing decisions in B2B markets very complex. Therefore suppliers in B2B markets have to inform their customers very well to reduce the buyers’…
Retail & Wholesale Questions
1. A number of general trends affect the retailing industry worldwide. Give examples and show the impact on employees. 2. Describe the following functions of trade: Economic function Service and ecological functions Distributive function Communicative…
Marketing Research References
Kotler, Philip (2000). Marketing Management. Millennium Edition. Prentice Hall. New Jersey
Marketing Research
Lesson Objectives: know and understand terms and definitions of marketing research according to Kotler search definitions of primary research, secondary research, survey and experiment explain the marketing research process design a research plan carry out…
Pricing Basics PowerPoint Presentation
This presentation is about basic pricing concepts: pricing as one of the 4 P’s, the procedure of setting the price, pricing strategies, how to deal with price changes, alternatives to price increase, and handling competitor…
Sources of Finance References
Schneider W., Kögler G., Wallner J. (2010). Maturawissen Betriebs- & Volkswirtschaft. MANZ Verlag Schulbuch GmbH. Wien.
Sources of Finance
Companies need finance to buy assets (machinery, equipment, ventures), to operate the business (stocks, promotional activities, R&D, Human Resources, rent,…) The amount of funds is related to the type of business. A small boutique in…
Materials Management – Standardisation
Standardisation of Quantities This is a standardisation of material requirements. The material requirements have to be carefully planned. When the production process is finished a target/performance comparison is carried out. Therefore two steps are necessary:…
Materials Management and Control
Objectives of this lesson are to know the functions of materials management how critical materials management is for a company’s success how to find suitable suppliers in the procurement market how to organise materials logistics…