Communication Strategies in B2B Markets References
Godefroid, P. (2003). Business-to-Business-Marketing. In H. C. Weis (Hrsg.) Modernes Marketing für Studium und Praxis. Ludwigshafen (Rhein): Kiehl
B2B Marketing
B2B Market Segmentation
Market Segmentation is part of the Strategic Planning Process. It’s the first step in Target Marketing. There are three stages in Target Marketing: 1. market… Read More »B2B Market Segmentation
Consumers in B2B Markets
For being successful in B2B marketing it’s crucial to understand the structure, organisation and processes of B2B procurement. B2B customers can be classified according to… Read More »Consumers in B2B Markets
Business Markets versus Consumer Markets
B2B-Marketing B2B marketing is different from consumer goods marketingB2B marketing is different from consumer marketing. B2B marketing is different from consumer marketing. The most important… Read More »Business Markets versus Consumer Markets