Pricing Basics PowerPoint Presentation

Saturday, April 13th, 2013

This presentation is about basic pricing concepts: pricing as one of the 4 P's, the procedure of setting the price, pricing strategies, how to deal with price changes, alternatives to price increase, and handling competitor attacks. Pricing

Pricing: The importance of pricing

Saturday, November 20th, 2010

This lesson is about definition of price, the reasons why pricing is such an important element of the marketing mix, and the objectives of pricing. Definition Price is the amount of money charged for a product or service. It is the sum of values that consumers exchange for the benefit of having ...

Pricing methods, strategies and tactics

Sunday, November 14th, 2010

Subject Outline 1. How important is price? Pricing is part of the marketing mix, and it is fundamental to a firm's revenues and gross profit margin. Pricing is affected by various factors: Customer sensitivity to price A company has to find the psychologically right price range between a price set too low and ...