Saturday, April 13th, 2013
This presentation is about basic pricing concepts: pricing as one of the 4 P's, the procedure of setting the price, pricing strategies, how to deal with price changes, alternatives to price increase, and handling competitor attacks.
Pricing
Posted in Lessons, Marketing | Comments Off on Pricing Basics PowerPoint Presentation
Saturday, November 20th, 2010
This lesson is about definition of price, the reasons why pricing is such an important element of the marketing mix, and the objectives of pricing.
Definition
Price is the amount of money charged for a product or service. It is the sum of values that consumers exchange for the benefit of having ...
Posted in Marketing | Comments Off on Pricing: The importance of pricing
Sunday, November 14th, 2010
Subject Outline
1. How important is price?
Pricing is part of the marketing mix, and it is fundamental to a firm's revenues and gross profit margin. Pricing is affected by various factors:
Customer sensitivity to price
A company has to find the psychologically right price range between a price set too low and ...
Posted in Marketing | Comments Off on Pricing methods, strategies and tactics
