Archive for the ‘Literature’ Category

Project Management References

Wednesday, March 22nd, 2017

Verzuh, Eric: The fast forward MBA in Project Management. John Wiley & Sons, Inc. 1999 Hobbs, Peter: Professionelles Projektmanagement, mvg 2001 Berger, Christoph; Schubert Karin: Projektmanagement: Mit System zum Erfolg. Manz Schulbuch 2002 Peters, Tom: Projektmanagement. Econ 2001 Business Spotlight Ausgabe 1/03: Robert Gibson: Interkulturelle Kommunikation, "Let's work together". Pages 28-29 Katharina Sell: Case Study ...

Communication Strategies in B2B Markets References

Wednesday, February 5th, 2014

Godefroid, P. (2003). Business-to-Business-Marketing. In H. C. Weis (Hrsg.) Modernes Marketing für Studium und Praxis. Ludwigshafen (Rhein): Kiehl

Marketing Research References

Monday, April 29th, 2013

Kotler, Philip (2000). Marketing Management. Millennium Edition. Prentice Hall. New Jersey

Sources of Finance References

Sunday, March 17th, 2013

Schneider W., Kögler G., Wallner J. (2010). Maturawissen Betriebs- & Volkswirtschaft. MANZ Verlag Schulbuch GmbH. Wien.

Job Advertisements and Job Descriptions References

Wednesday, February 6th, 2013

Rosenberg, Marjorie (2001). Communicative Business Activities. Wien: bv & hpt.

Employment Legislation References

Sunday, August 5th, 2012

Baker, T., Becker B., de Jongh, S. & Steinkellner, S. (2011). Personnel Management. Manz. Wien http://en.wikipedia.org/wiki/Labour_law http://businesscasestudies.co.uk/unison/organisations-and-unions/rights-in-the-workplace.html http://businesscasestudies.co.uk/business-theory/people/rights-of-employees-and-employers.html http://businesscasestudies.co.uk/lloyds-tsb/the-business-benefits-of-diversity/employment-legislation-and-diversity.html http://businesscasestudies.co.uk/business-theory/people/employment-legislation.html http://businesscasestudies.co.uk/business-theory/people/trade-unions.html

Project Management in Event Management References

Tuesday, July 24th, 2012

Literature: Shone, Anton and Parry, Brian. Successful Event Management. A practical handbook. Second Edition. Thomson. London 2004

Insurance References

Sunday, May 20th, 2012

ARGE Commerce (2003): Insurance, Manz Verlag Schulbuch, Wien.

Event Management References

Thursday, January 5th, 2012

Shone, Anton and Parry, Bryn (2004). Successful event management. Thomson. London.

International Marketing References

Tuesday, February 16th, 2010

Backhaus, K. , Büschken, J. & Voeth, M. (2005). International Marketing. New York: Palgrave Macmillan Internet: http://www.adidas-group.com/en/ourgroup/our_business/default.aspx (15.02.2010) http://en.wikipedia.org/wiki/Fiat_Palio (15.02.2010)