Global Marketing
1. DECIDING WHETHER TO GO ABROAD Objectives: 1.Know factors a company should review before it goes abroad 2.Know how companies can evaluate and select specific… Read More »Global Marketing
Marketing
Cookie Monster Case Study
The French food manufacturer Biscuiterie Francaise produces various types of consumer goods. The company is a specialist in manufacturing soft drinks and biscuits. BF intends… Read More »Cookie Monster Case Study
Green Home Case Study
Green Home is a company offering sustainable furniture for a sustainable living. Their product range comprises a wide selection of fashionable furniture with a social… Read More »Green Home Case Study
Marketing Mix PowerPoint Presentation
Marketing and the Marketing Mix Product, Price, Place, Promotion, Services: people, processes, physical aspects; interdependence of the marketing mix tools; Unique Selling Proposition; Domestic, International,… Read More »Marketing Mix PowerPoint Presentation
Market Segmentation PowerPoint Presentation
Market Segmentation Methods of Segmenting Consumer Markets. Advantages of Market Segmentation. Choosing the right marketing segment. Targeting strategies.
- « Previous
- 1
- 2