Archive for the ‘Marketing’ Category

Cookie Monster Case Study

Friday, April 17th, 2009

The French food manufacturer Biscuiterie Francaise produces various types of consumer goods. The company is a specialist in manufacturing soft drinks and biscuits. BF intends to enter the German market, firstly only with its biscuit line. Austria should play the role of a test market. For this reason the French acquired ...

Green Home Case Study

Friday, March 6th, 2009

Green Home is a company offering sustainable furniture for a sustainable living. Their product range comprises a wide selection of fashionable furniture with a social conscience. The products are made of raw material such as reclaimed wood and renewable bamboo. They offer furniture for bedroom, dining, office, outdoor and decor ...

Marketing Mix PowerPoint Presentation

Monday, December 15th, 2008

Marketing and the Marketing Mix Product, Price, Place, Promotion, Services: people, processes, physical aspects; interdependence of the marketing mix tools; Unique Selling Proposition; Domestic, International, Global Markets. Product: Goods or services a company offers to its target market. What should the product mix look like? Which features/benefits should the individual product offer? Price: Amount of money customers ...

Market Segmentation PowerPoint Presentation

Wednesday, December 10th, 2008

Market Segmentation Methods of Segmenting Consumer Markets. Advantages of Market Segmentation. Choosing the right marketing segment. Targeting strategies.