Pricing: The importance of pricing
This lesson is about definition of price, the reasons why pricing is such an important element of the marketing mix, and the objectives of pricing.… Read More »Pricing: The importance of pricing
Marketing Mix
Pricing methods, strategies and tactics
Subject Outline 1. How important is price? Pricing is part of the marketing mix, and it is fundamental to a firm’s revenues and gross profit… Read More »Pricing methods, strategies and tactics
Marketing: The Marketing Mix
Students sometimes feel bored with convential lessons built on PowerPoint, lectures, exercises, creating summaries and closing discussions. They want a more reality-based approach. That’s why… Read More »Marketing: The Marketing Mix