Friday, April 17th, 2009
The French food manufacturer Biscuiterie Francaise produces various types of consumer goods. The company is a specialist in manufacturing soft drinks and biscuits.
BF intends to enter the German market, firstly only with its biscuit line. Austria should play the role of a test market. For this reason the French acquired ...
Posted in Marketing | Comments Off on Cookie Monster Case Study
Friday, February 27th, 2009
This lesson will help you to sort through the myriad points of view offered on the Internet and evaluate the sources and purposes of the articles on the Websites. You will read several articles and answer questions describing each article's source,purpose and viewpoint.
You will research the topic presented in an ...
Posted in Lessons | Comments Off on Points of view
