Students sometimes feel bored with convential lessons built on PowerPoint, lectures, exercises, creating summaries and closing discussions. They want a more reality-based approach. That’s why… Read More »Marketing: The Marketing Mix
This is a lesson plan for teaching CLIL in a practice firm. African Spirit – a practice firm of the commercial high school BHAK Perg… Read More »Practice Firm
Market Segmentation is part of the Strategic Planning Process. It’s the first step in Target Marketing. There are three stages in Target Marketing: 1. market… Read More »B2B Market Segmentation
Backhaus, K. , Büschken, J. & Voeth, M. (2005). International Marketing. New York: Palgrave Macmillan Internet: http://www.adidas-group.com/en/ourgroup/our_business/default.aspx (15.02.2010) http://en.wikipedia.org/wiki/Fiat_Palio (15.02.2010)
Three organisational types of International Marketing The three organizational types – multinational, global and international – differ according to a degree of centralization and emphasis… Read More »International Marketing
The Culture Triangle Model The culture triangle is a model showing that three categories determine how people behave and how they interact: communication, organization… Read More »Culture
1. DECIDING WHETHER TO GO ABROAD Objectives: 1.Know factors a company should review before it goes abroad 2.Know how companies can evaluate and select specific… Read More »Global Marketing
For being successful in B2B marketing it’s crucial to understand the structure, organisation and processes of B2B procurement. B2B customers can be classified according to… Read More »Consumers in B2B Markets
B2B-Marketing B2B marketing is different from consumer goods marketingB2B marketing is different from consumer marketing. B2B marketing is different from consumer marketing. The most important… Read More »Business Markets versus Consumer Markets
The French food manufacturer Biscuiterie Francaise produces various types of consumer goods. The company is a specialist in manufacturing soft drinks and biscuits. BF intends… Read More »Cookie Monster Case Study