Archive for the ‘B2B Marketing’ Category

Communication Strategies in B2B Markets

Wednesday, February 5th, 2014

A high degree of innovation and the impact on several departments make purchasing decisions in B2B markets very complex. Therefore suppliers in B2B markets have to inform their customers very well to reduce the buyers' risks on the one hand and to strengthen their own competitive position on the other ...

B2B Market Segmentation

Thursday, February 18th, 2010

Market Segmentation is part of the Strategic Planning Process. It's the first step in Target Marketing. There are three stages in Target Marketing: 1. market segmentation - that means identifying distinct segments that are quite similar in wants and needs "A market segment consists of a large identifiable group within a market ...

Consumers in B2B Markets

Monday, January 18th, 2010

For being successful in B2B marketing it's crucial to understand the structure, organisation and processes of B2B procurement. B2B customers can be classified according to the following criteria: users of products and organisational goals. User, consumer The classic customer in B2B markets buys a product for production of other goods or services. ...

Business Markets versus Consumer Markets

Monday, January 11th, 2010

B2B-Marketing B2B marketing is different from consumer goods marketingB2B marketing is different from consumer marketing. B2B marketing is different from consumer marketing. The most important areas of differences are: market structure, products, buyer behaviour, demand, distribution channels, prices and communication. These differences affect marketing processes in a critical way. Market structure B2B markets are more ...

B2B Marketing Strategy PowerPoint Presentation

Monday, December 8th, 2008

Marketing strategy Target group segmentation for business customers; different target market strategies: Single-segment strategy, Selective specialization, Product specialization, Market specialization, Full market coverage, Targeting and goal setting, Differentiation costs.

Organizational Buying Behavior Lesson Plan

Sunday, October 26th, 2008


Organizational Buying Behavior PowerPoint Presentation

Sunday, October 26th, 2008

business-markets-and-business-buying-behavior What is organizational buying? What are the characteristics of business markets? Buying situations in business markets. Systems buying. The buying center. Buyphases. Institutional markets.

B2B Organizational Buying Behaviour PowerPoint Presentation

Friday, June 20th, 2008

The aim of this lesson is to provide knowledge of Organizational Buying Behaviour compared to Consumer Buying Behaviour; understand the main types of buying situations in B2B markets and know how the roles of the Buying Center can be categorized. organizational-buying-behavior Due to cooperation between FH Steyr (University of Applied Sciences - ...

B2B Marketing by Business Types PowerPoint Presentation

Friday, June 20th, 2008

This presentation provides an introduction to the 'marketing by business types' approach based on the four different business types defined by Backhaus. The four business types are determined by the dependency between transactions as well as by the number of potential users. marketing-by-business-types Due to cooperation between FH Steyr (University of Applied ...