Skip to content

B2B Marketing by Business Types PowerPoint Presentation

  • by

This presentation provides an introduction to the ‘marketing by business types’ approach based on the four different business types defined by Backhaus. The four business types are determined by the dependency between transactions as well as by the number of potential users.


Due to cooperation between FH Steyr (University of Applied Sciences, Global Sales Management) and BHAK Perg this presentation was created using a lecture on BBM Marketing given by Prof. Mag. Andreas Zehetner.