Marketing: The Marketing Mix

Students sometimes feel bored with convential lessons built on PowerPoint, lectures, exercises, creating summaries and closing discussions. They want a more reality-based approach. That’s why a short brainstorming session was held resulting in an agprocedure:

  1. Field research: That means taking pictures of posters placed at different locations of the city
  2. Before students go out they create a checklist for poster analysis. One form is necessary for each picture to be taken
  3. Finally they get into groups of 4-6, walk around to different places, take pictures and enter their results into their checklist
  4. They return to class, transfer their photographs from their cellphones or cameras to their notebook, create a short PowerPoint presentation – consisting only of a small number of slides – to introduce their findings to class
  5. A short discussion in class takes place after each team’s presentation. Then they rank their pictures and discuss their reasoning.

Repetition of the Marketing Mix Basics:

The students already have dealt with the subject in their 2nd form.

They get into groups of 3-4. Each group prepares a presentation and a handout including one of the core concepts as well as questions on the extended Marketing Mix topics:

  • Product
  • Price
  • Place
  • Promotion
  • Physical layout
  • Provision of customer service
  • Processes

For doing that task students can use their textbook “Marketing and International Business” by Manz Verlag Schulbuch as well as the following websites:

Marketing terms and hundreds of other business words can be found on the brand new Business English Posters:

Practice Firm

This is a lesson plan for teaching CLIL in a practice firm.

African Spirit – a practice firm of the commercial high school BHAK Perg – took part in a procedure for achieving the certificate “Qualitätsmarke ÜFA” – a certificate indicating the quality of work throughout the school year. The entire documentation was handed in to a jury.

The students have achieved many goals during the past months. But there are always chances for improvement, e.g. office organization.

Here are assignments for the next lessons:

  • Clear and tidy up folders – especially on the computer
  • Create a clear structure for each department, so everybody can find documents easily. Eliminate incomplete files and also documents that have become obsolete.
  • Write a report on the tasks you have carried out and completed successfully during the past months
  • Create a table of your achievements
  • State what you have learned. Which areas can be improved?
  • Collect information about the Management Model St. Gallen and prepare a presentation.
  • Additionally create a handout containing the most important facts of that model. How can the Management Model St. Gallen be applied to and implemented in our practice firm?
  • The first part of the presentation should include posters introducing the practice firm African Spirit

Doing this requires vocabulary and phrases concerning a company presentation.


  • The students may use graphs to visualize the development of the company. bar charts, pie charts
  • They created a catalogue for demonstration of products
  • They may present African Spirit’s mission statements.

You can find the above mentioned terms in bold letters and their German translation together with hundreds of other terms and essentials phrases on the Business English Posters of Rana Lernverlag