Advertising slogans
Advertising slogans, also known as claims or taglines, are concise, often short statements or phrases that embody the core promise of a brand or product,… Read More »Advertising slogans
Marketing
Communication Strategies in B2B Markets
A high degree of innovation and the impact on several departments make purchasing decisions in B2B markets very complex. Therefore suppliers in B2B markets have… Read More »Communication Strategies in B2B Markets
Retail & Wholesale Questions
1. A number of general trends affect the retailing industry worldwide. Give examples and show the impact on employees. 2. Describe the following functions of… Read More »Retail & Wholesale Questions
Marketing Research
Lesson Objectives: know and understand terms and definitions of marketing research according to Kotler search definitions of primary research, secondary research, survey and experiment explain… Read More »Marketing Research
Pricing Basics PowerPoint Presentation
This presentation is about basic pricing concepts: pricing as one of the 4 P’s, the procedure of setting the price, pricing strategies, how to deal… Read More »Pricing Basics PowerPoint Presentation
Revision Questions Marketing Basics
Give a definition of marketing. What are the marketing considerations of the tactical marketing tools – the 4 Ps? Why do marketers consider additional 3… Read More »Revision Questions Marketing Basics
Pricing: The importance of pricing
This lesson is about definition of price, the reasons why pricing is such an important element of the marketing mix, and the objectives of pricing.… Read More »Pricing: The importance of pricing
Pricing methods, strategies and tactics
Subject Outline 1. How important is price? Pricing is part of the marketing mix, and it is fundamental to a firm’s revenues and gross profit… Read More »Pricing methods, strategies and tactics
Marketing: The Marketing Mix
Students sometimes feel bored with convential lessons built on PowerPoint, lectures, exercises, creating summaries and closing discussions. They want a more reality-based approach. That’s why… Read More »Marketing: The Marketing Mix
International Marketing
Three organisational types of International Marketing The three organizational types – multinational, global and international – differ according to a degree of centralization and emphasis… Read More »International Marketing