Archive for the ‘Marketing’ Category

Communication Strategies in B2B Markets

Wednesday, February 5th, 2014

A high degree of innovation and the impact on several departments make purchasing decisions in B2B markets very complex. Therefore suppliers in B2B markets have to inform their customers very well to reduce the buyers' risks on the one hand and to strengthen their own competitive position on the other ...

Retail & Wholesale Questions

Monday, February 3rd, 2014

1. A number of general trends affect the retailing industry worldwide. Give examples and show the impact on employees. 2. Describe the following functions of trade: Economic function Service and ecological functions Distributive function Communicative function 3. Give an explanation of the term 'convenience store'. 4. Outline the business of retail trade. 5. Discuss prevention and waste reduction ...

Marketing Research

Monday, April 29th, 2013

Lesson Objectives: know and understand terms and definitions of marketing research according to Kotler search definitions of primary research, secondary research, survey and experiment explain the marketing research process design a research plan carry out a survey What is marketing research? Companies need information about the market to answer the questions: Who are our competitors? What do consumers ...

Pricing Basics PowerPoint Presentation

Saturday, April 13th, 2013

This presentation is about basic pricing concepts: pricing as one of the 4 P's, the procedure of setting the price, pricing strategies, how to deal with price changes, alternatives to price increase, and handling competitor attacks. Pricing

Revision Questions Marketing Basics

Saturday, October 20th, 2012

Give a definition of marketing. What are the marketing considerations of the tactical marketing tools - the 4 Ps? Why do marketers consider additional 3 Ps when marketing services? Explain. The elements of the marketing mix are interdependent. What does this mean? Distinguish between USP and ESP. What is the basic difference between national, international ...

Pricing: The importance of pricing

Saturday, November 20th, 2010

This lesson is about definition of price, the reasons why pricing is such an important element of the marketing mix, and the objectives of pricing. Definition Price is the amount of money charged for a product or service. It is the sum of values that consumers exchange for the benefit of having ...

Pricing methods, strategies and tactics

Sunday, November 14th, 2010

Subject Outline 1. How important is price? Pricing is part of the marketing mix, and it is fundamental to a firm's revenues and gross profit margin. Pricing is affected by various factors: Customer sensitivity to price A company has to find the psychologically right price range between a price set too low and ...

Marketing: The Marketing Mix

Sunday, May 16th, 2010

Students sometimes feel bored with convential lessons built on PowerPoint, lectures, exercises, creating summaries and closing discussions. They want a more reality-based approach. That's why a short brainstorming session was held resulting in an agprocedure: Field research: That means taking pictures of posters placed at different locations of the city Before students ...

International Marketing

Tuesday, February 16th, 2010

Three organisational types of International Marketing The three organizational types - multinational, global and international - differ according to a degree of centralization and emphasis on either efficiency or effectiveness. The transnational type combines the advantages of market proximity (differentiation) and like (standardization). Multinational companies act according to the needs of the specific ...

Global Marketing

Thursday, February 11th, 2010

1. DECIDING WHETHER TO GO ABROAD Objectives: 1.Know factors a company should review before it goes abroad 2.Know how companies can evaluate and select specific foreign markets to enter Companies need to enter and compete in foreign markets, though the risks are high: Political and legal uncertainties (unstable governments) Foreign-exchange problems (volatile currencies) Corruption Technological pirating Different customer needs ...