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B2B Organizational Buying Behaviour PowerPoint Presentation

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The aim of this lesson is to provide knowledge of Organizational Buying Behaviour compared to Consumer Buying Behaviour; understand the main types of buying situations in B2B markets and know how the roles of the Buying Center can be categorized.
Due to cooperation between FH Steyr (University of Applied Sciences – Global Sales Management) and BHAK Perg this presentation was created using a lecture on BBM Marketing given by Prof. Mag. Andreas Zehetner.