Defining the project scope and context Pre-project phase: In this phase the project scope concerning time, tasks and social aspects is defined: Project start event… Read More »Lesson Plan 2 Defining the Project Scope and Context
Overview: This lesson is mainly a brush-up of PM knowledge taught in the 3rd form. Students will repeat the characteristic features of a project and… Read More »Lesson Plan 1 Introduction to Project Management
Godefroid, P. (2003). Business-to-Business-Marketing. In H. C. Weis (Hrsg.) Modernes Marketing für Studium und Praxis. Ludwigshafen (Rhein): Kiehl
A high degree of innovation and the impact on several departments make purchasing decisions in B2B markets very complex. Therefore suppliers in B2B markets have… Read More »Communication Strategies in B2B Markets
1. A number of general trends affect the retailing industry worldwide. Give examples and show the impact on employees. 2. Describe the following functions of… Read More »Retail & Wholesale Questions
Kotler, Philip (2000). Marketing Management. Millennium Edition. Prentice Hall. New Jersey
Lesson Objectives: know and understand terms and definitions of marketing research according to Kotler search definitions of primary research, secondary research, survey and experiment explain… Read More »Marketing Research
This presentation is about basic pricing concepts: pricing as one of the 4 P’s, the procedure of setting the price, pricing strategies, how to deal… Read More »Pricing Basics PowerPoint Presentation
Schneider W., Kögler G., Wallner J. (2010). Maturawissen Betriebs- & Volkswirtschaft. MANZ Verlag Schulbuch GmbH. Wien.
Companies need finance to buy assets (machinery, equipment, ventures), to operate the business (stocks, promotional activities, R&D, Human Resources, rent,…) The amount of funds is… Read More »Sources of Finance