New products are WAP Internet TV Virtual reality Bluetooth WAP Wireless Application Protocol or WAP enables mobile phones to display Internet information. Some models combine a phone with a PDA. They look like a regular… New technologies
Marketing strategy Target group segmentation for business customers; different target market strategies: Single-segment strategy, Selective specialization, Product specialization, Market specialization, Full market coverage, Targeting and goal setting, Differentiation costs.
lesson-plan-software.pdf Learning objectives, key terms – application software, operating system, software, systemsoftware, programs, exercise
Key concepts The Purposes of Human Resources Management are: recruit develop utilise an organisations’s personnel in a way which is most appropriate to the achievement of a firm’s objectives Recruitment and selection requirements of an… Human Resources Management
product-life-cycle_-portfolio_handout.pdf Features and implications of the different stages of life cycle; essay questions on product life cycle and portfolio planning; the model of product life cycle as a planning tool…
computers-today.ppt This presentation is about computers in everyday life; about what computers can do in different areas. Provide useful phrases for learners, exercise…
performance-appraisal.pdf Assessment, appraisal and control. Reasons for performance review. Types of reward systems. Pay and performance. Alternative reward systems. Revision Questions.
Santiago Remacha Esteras: Infotech English for Computer Users. Cambridge University Press. Third Edition.
storage-devices.pdf Different types of storage devices, technical details connected with disks and drives, hard disks, CD-ROMs and DVDs, exercises …