Objectives Understand other cultures Develop intercultural competence Promote critical cultural awareness Support reflection on stereotypes Tasks Analyse a country’s/destination’s self image and the implicit… Read More »Intercultural Research/Tourism
Students sometimes feel bored with convential lessons built on PowerPoint, lectures, exercises, creating summaries and closing discussions. They want a more reality-based approach. That’s why… Read More »Marketing: The Marketing Mix
This is a lesson plan for teaching CLIL in a practice firm. African Spirit – a practice firm of the commercial high school BHAK Perg… Read More »Practice Firm
Three organisational types of International Marketing The three organizational types – multinational, global and international – differ according to a degree of centralization and emphasis… Read More »International Marketing
The Culture Triangle Model The culture triangle is a model showing that three categories determine how people behave and how they interact: communication, organization… Read More »Culture
1. DECIDING WHETHER TO GO ABROAD Objectives: 1.Know factors a company should review before it goes abroad 2.Know how companies can evaluate and select specific… Read More »Global Marketing
1. Introduction Show the Homepage of CCC Competence Call Center to highlight the importance and widespread activities of call centers. http://www.yourccc.com/en/main-menu/company.html 2. Objectives Know the… Read More »Lesson Plan 7 Call Center
This lesson will help you to sort through the myriad points of view offered on the Internet and evaluate the sources and purposes of the… Read More »Points of view
Reading between the lines In order to become well-informed adults, it’s a good idea for you to develop the habit of reading the news and… Read More »Media-awareness
product-life-cycle_-portfolio_handout.pdf Features and implications of the different stages of life cycle; essay questions on product life cycle and portfolio planning; the model of product life… Read More »Handout Product Life Cycle