B2B-Marketing B2B marketing is different from consumer goods marketingB2B marketing is different from consumer marketing. B2B marketing is different from consumer marketing. The most important… Read More »Business Markets versus Consumer Markets
The French food manufacturer Biscuiterie Francaise produces various types of consumer goods. The company is a specialist in manufacturing soft drinks and biscuits. BF intends… Read More »Cookie Monster Case Study
Internet: http://www.tech-faq.com/call-center-services.shtml (Access: 20.03.2009) Internet: http://www.yourccc.com/ (Access: 20.3.2009)
1. Introduction Show the Homepage of CCC Competence Call Center to highlight the importance and widespread activities of call centers. http://www.yourccc.com/en/main-menu/company.html 2. Objectives Know the… Read More »Lesson Plan 7 Call Center
Green Home is a company offering sustainable furniture for a sustainable living. Their product range comprises a wide selection of fashionable furniture with a social… Read More »Green Home Case Study
This lesson will help you to sort through the myriad points of view offered on the Internet and evaluate the sources and purposes of the… Read More »Points of view
Reading between the lines In order to become well-informed adults, it’s a good idea for you to develop the habit of reading the news and… Read More »Media-awareness
Marketing and the Marketing Mix Product, Price, Place, Promotion, Services: people, processes, physical aspects; interdependence of the marketing mix tools; Unique Selling Proposition; Domestic, International,… Read More »Marketing Mix PowerPoint Presentation
Revision questions 1. Fill in the gaps: I’d like to ____________________________the idea that……. If you agree to our price proposal, then we will accept your… Read More »Communication revision questions
conversation: an informal talk involving a small group of people or only two chat: talk in a friendly informal way discussion: the process of discussing… Read More »Communication