Pricing methods, strategies and tactics
Subject Outline 1. How important is price? Pricing is part of the marketing mix, and it is fundamental to a firm’s revenues and gross profit… Read More »Pricing methods, strategies and tactics
Building a Work Breakdown Structure
Planning, scheduling and budgeting of projects require careful estimation. There are helpful tools to solve the problem of uncertainty. The work breakdown structure is one… Read More »Building a Work Breakdown Structure
Intercultural Research/Tourism
Objectives Understand other cultures Develop intercultural competence Promote critical cultural awareness Support reflection on stereotypes Tasks Analyse a country’s/destination’s self image and the implicit… Read More »Intercultural Research/Tourism
Marketing: The Marketing Mix
Students sometimes feel bored with convential lessons built on PowerPoint, lectures, exercises, creating summaries and closing discussions. They want a more reality-based approach. That’s why… Read More »Marketing: The Marketing Mix
Practice Firm
This is a lesson plan for teaching CLIL in a practice firm. African Spirit – a practice firm of the commercial high school BHAK Perg… Read More »Practice Firm
B2B Market Segmentation
Market Segmentation is part of the Strategic Planning Process. It’s the first step in Target Marketing. There are three stages in Target Marketing: 1. market… Read More »B2B Market Segmentation
International Marketing References
Backhaus, K. , Büschken, J. & Voeth, M. (2005). International Marketing. New York: Palgrave Macmillan Internet: http://www.adidas-group.com/en/ourgroup/our_business/default.aspx (15.02.2010) http://en.wikipedia.org/wiki/Fiat_Palio (15.02.2010)
International Marketing
Three organisational types of International Marketing The three organizational types – multinational, global and international – differ according to a degree of centralization and emphasis… Read More »International Marketing
Culture
The Culture Triangle Model The culture triangle is a model showing that three categories determine how people behave and how they interact: communication, organization… Read More »Culture
Global Marketing
1. DECIDING WHETHER TO GO ABROAD Objectives: 1.Know factors a company should review before it goes abroad 2.Know how companies can evaluate and select specific… Read More »Global Marketing