The scope of IHRM is wider than the domestic one. IHRM occurs when a national firm goes abroad, when foreign markets are entered. Stereotypes Stereotypes are a kind of generalisation. Our brain – exposed to an… Key Concepts in International Human Resources Management
This lesson is about definition of price, the reasons why pricing is such an important element of the marketing mix, and the objectives of pricing. Definition Price is the amount of money charged for a… Pricing: The importance of pricing
Subject Outline 1. How important is price? Pricing is part of the marketing mix, and it is fundamental to a firm’s revenues and gross profit margin. Pricing is affected by various factors: Customer sensitivity to… Pricing methods, strategies and tactics
Planning, scheduling and budgeting of projects require careful estimation. There are helpful tools to solve the problem of uncertainty. The work breakdown structure is one of these tools helping to identify the individual tasks in… Building a Work Breakdown Structure
Objectives Understand other cultures Develop intercultural competence Promote critical cultural awareness Support reflection on stereotypes Tasks Analyse a country’s/destination’s self image and the implicit view of tourists as expressed through brochures and websites. Create/rewrite… Intercultural Research/Tourism
Students sometimes feel bored with convential lessons built on PowerPoint, lectures, exercises, creating summaries and closing discussions. They want a more reality-based approach. That’s why a short brainstorming session was held resulting in an agprocedure:… Marketing: The Marketing Mix
This is a lesson plan for teaching CLIL in a practice firm. African Spirit – a practice firm of the commercial high school BHAK Perg – took part in a procedure for achieving the certificate… Practice Firm
Market Segmentation is part of the Strategic Planning Process. It’s the first step in Target Marketing. There are three stages in Target Marketing: 1. market segmentation – that means identifying distinct segments that are quite… B2B Market Segmentation
Backhaus, K. , Büschken, J. & Voeth, M. (2005). International Marketing. New York: Palgrave Macmillan Internet: http://www.adidas-group.com/en/ourgroup/our_business/default.aspx (15.02.2010) http://en.wikipedia.org/wiki/Fiat_Palio (15.02.2010)
Three organisational types of International Marketing The three organizational types – multinational, global and international – differ according to a degree of centralization and emphasis on either efficiency or effectiveness. The transnational type combines the… International Marketing