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Marketing Mix PowerPoint Presentation

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Marketing and the Marketing Mix Product, Price, Place, Promotion, Services: people, processes, physical aspects; interdependence of the marketing mix tools; Unique Selling Proposition; Domestic, International, Global Markets. Product: Goods or services a company offers to… Marketing Mix PowerPoint Presentation

Communication revision questions

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Revision questions 1. Fill in the gaps: I’d like to ____________________________the idea that……. If you agree to our price proposal, then we will accept your ____________________terms. If you give us 4 per cent ______________________________, then… Communication revision questions

Communication

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conversation: an informal talk involving a small group of people or only two chat: talk in a friendly informal way discussion: the process of discussing something a conversation about something an argument: a conversation or… Communication

The BEST-Model PowerPoint Presentation

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communication_best-model.pdf The BEST-model . Cross Cultural Mind – 3 skills for international negotiators. Key attributes of a successful negotiator according to Tom Peters

Market Segmentation PowerPoint Presentation

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Market Segmentation Methods of Segmenting Consumer Markets. Advantages of Market Segmentation. Choosing the right marketing segment. Targeting strategies.

New Technologies References

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Santiago Remacha Esteras: Infotech English for Computer Users. Cambridge University Press. Third Edition.

New technologies

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New products are WAP Internet TV Virtual reality Bluetooth WAP Wireless Application Protocol or WAP enables mobile phones to display Internet information. Some models combine a phone with a PDA. They look like a regular… New technologies

B2B Marketing Strategy PowerPoint Presentation

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Marketing strategy Target group segmentation for business customers; different target market strategies: Single-segment strategy, Selective specialization, Product specialization, Market specialization, Full market coverage, Targeting and goal setting, Differentiation costs.

Handout Software

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lesson-plan-software.pdf Learning objectives, key terms – application software, operating system, software, systemsoftware, programs, exercise