Green Home is a company offering sustainable furniture for a sustainable living. Their product range comprises a wide selection of fashionable furniture with a social conscience. The products are made of raw material such as… Green Home Case Study
This lesson will help you to sort through the myriad points of view offered on the Internet and evaluate the sources and purposes of the articles on the Websites. You will read several articles and… Points of view
Reading between the lines In order to become well-informed adults, it’s a good idea for you to develop the habit of reading the news and keeping informed on important topics, such as world-events, business and… Media-awareness
Marketing and the Marketing Mix Product, Price, Place, Promotion, Services: people, processes, physical aspects; interdependence of the marketing mix tools; Unique Selling Proposition; Domestic, International, Global Markets. Product: Goods or services a company offers to… Marketing Mix PowerPoint Presentation
Revision questions 1. Fill in the gaps: I’d like to ____________________________the idea that……. If you agree to our price proposal, then we will accept your ____________________terms. If you give us 4 per cent ______________________________, then… Communication revision questions
conversation: an informal talk involving a small group of people or only two chat: talk in a friendly informal way discussion: the process of discussing something a conversation about something an argument: a conversation or… Communication
communication_best-model.pdf The BEST-model . Cross Cultural Mind – 3 skills for international negotiators. Key attributes of a successful negotiator according to Tom Peters
Market Segmentation Methods of Segmenting Consumer Markets. Advantages of Market Segmentation. Choosing the right marketing segment. Targeting strategies.
Santiago Remacha Esteras: Infotech English for Computer Users. Cambridge University Press. Third Edition.