business-markets-and-business-buying-behavior What is organizational buying? What are the characteristics of business markets? Buying situations in business markets. Systems buying. The buying center. Buyphases. Institutional markets.
ARGE Commerce (2006): Marketing & International Business, Manz Verlag Schulbuch Kotler, Philip (2000). Marketing Management. New Jersey: Prentice-Hall Godefroid, Peter (2003). Business-to-Business Marketing. Ludwigshafen (Rhein): Friedrich Kiehl Verlag GmbH Zehetner, Andreas. Lecture BBM1 Marketing, FH… Organizational Buying Behavior References
Bienvenu, Sherron: Create and deliver great presentations. Amacom Books, 2006
creating-presentations.pdf Analyse the environment; consider your options: media, source, and timing; select and organize your information; deliver your message; evaluate feedback for continued growth…
advocate Befürworter bear market Bärenmarkt bonds Anleihen, Obligationen bounce platzen commission Belohnung compile zusammenstellen dismal düster diversify diversifizieren equities Beteiligungen exposure Enthüllung, Ausgesetztsein financial adviser Anlageberater fund manager Fondmanager illiterate ungebildet pension scheme Altersversorgung price/earning… Securities & Stock Exchange Vocabulary list
ARGE Commerce (2005). Securities & Stock Exchange. Manz Verlag Schulbuch, Wien.
Stocks and bonds: debt securities, equity securities, special types. Basic differences between equity and debt securities, types of bonds. Securities and Stock Exchange
Export Marketing
Culture is a system that enables individuals and groups to deal with each other and the outside world. Culture means: shared values, beliefs, assumptions of who and what we are. culture.ppt
Mole, John (2003). Mind Your Manners. Managing business cultures in the global Europe, Nicholas Brealey Publishing. London.