This presentation provides an introduction to the ‘marketing by business types’ approach based on the four different business types defined by Backhaus. The four business… Read More »B2B Marketing by Business Types PowerPoint Presentation
A good objective should be specific, measurable, agreed, realistic, and time specific. the-features-of-a-good-objective
Explain what is meant by “management by objectives”. Why is it not enough to establish objectives? What are the possible advantages of using a management… Read More »Management by Objectives Revision questions
WRITTEN: memo, letters, fax, mails, notices, summary, and reports. ORAL: telephone, interviews, and meetings. VISUAL: pictures, plans, diagrams, maps, wall charts, flipcharts, graphs. Download: methods-of-communication.doc
Definition A sales contract is a legally binding agreement made between a seller and a buyer to exchange goods for money. Major Points of a… Read More »Lesson Plan 6 Sales Agreement
Before Start-Up How much money do you have? Can you attract other investors? What return do you expect? Where is your expertise? What do you… Read More »Lesson Plan 5 Business Plan
Delphi Method Delphi Method is a group decision process about the likelihood that certain events will occur. Today it is used for environmental, marketing and… Read More »Scenario planning, Delphi Method, Trends
Peter Schwartz: Shell. The art of the long view. Currency Doubleday 1996 Scenario planning basics for distributors by Adam J. Fein, Pembroke Consulting Spinning the… Read More »Scenario Planning References
Objectives understand the concept of scenario planning application of the scenario planning procedure to a case explain Delphi Method give examples of driving forces and… Read More »Lesson Plan 4 Scenario Planning