Backhaus, K. , Büschken, J. & Voeth, M. (2005). International Marketing. New York: Palgrave Macmillan Internet: http://www.adidas-group.com/en/ourgroup/our_business/default.aspx (15.02.2010) http://en.wikipedia.org/wiki/Fiat_Palio (15.02.2010)
Three organisational types of International Marketing The three organizational types – multinational, global and international – differ according to a degree of centralization and emphasis on either efficiency or effectiveness. The transnational type combines the… International Marketing
1. DECIDING WHETHER TO GO ABROAD Objectives: 1.Know factors a company should review before it goes abroad 2.Know how companies can evaluate and select specific foreign markets to enter Companies need to enter and compete… Global Marketing
For being successful in B2B marketing it’s crucial to understand the structure, organisation and processes of B2B procurement. B2B customers can be classified according to the following criteria: users of products and organisational goals. User,… Consumers in B2B Markets
B2B-Marketing B2B marketing is different from consumer goods marketingB2B marketing is different from consumer marketing. B2B marketing is different from consumer marketing. The most important areas of differences are: market structure, products, buyer behaviour, demand,… Business Markets versus Consumer Markets
The French food manufacturer Biscuiterie Francaise produces various types of consumer goods. The company is a specialist in manufacturing soft drinks and biscuits. BF intends to enter the German market, firstly only with its biscuit… Cookie Monster Case Study
Internet: http://www.tech-faq.com/call-center-services.shtml (Access: 20.03.2009) Internet: http://www.yourccc.com/ (Access: 20.3.2009)
1. Introduction Show the Homepage of CCC Competence Call Center to highlight the importance and widespread activities of call centers. http://www.yourccc.com/en/main-menu/company.html 2. Objectives Know the different services offered by call centers: incoming, outgoing, E-mail, Fax,… Lesson Plan 7 Call Center
Green Home is a company offering sustainable furniture for a sustainable living. Their product range comprises a wide selection of fashionable furniture with a social conscience. The products are made of raw material such as… Green Home Case Study