Consumers in B2B Markets
For being successful in B2B marketing it’s crucial to understand the structure, organisation and processes of B2B procurement. B2B customers can be classified according to… Read More »Consumers in B2B Markets
Business Markets versus Consumer Markets
B2B-Marketing B2B marketing is different from consumer goods marketingB2B marketing is different from consumer marketing. B2B marketing is different from consumer marketing. The most important… Read More »Business Markets versus Consumer Markets
Cookie Monster Case Study
The French food manufacturer Biscuiterie Francaise produces various types of consumer goods. The company is a specialist in manufacturing soft drinks and biscuits. BF intends… Read More »Cookie Monster Case Study
Call Center References
Internet: http://www.tech-faq.com/call-center-services.shtml (Access: 20.03.2009) Internet: http://www.yourccc.com/ (Access: 20.3.2009)
Lesson Plan 7 Call Center
1. Introduction Show the Homepage of CCC Competence Call Center to highlight the importance and widespread activities of call centers. http://www.yourccc.com/en/main-menu/company.html 2. Objectives Know the… Read More »Lesson Plan 7 Call Center
Green Home Case Study
Green Home is a company offering sustainable furniture for a sustainable living. Their product range comprises a wide selection of fashionable furniture with a social… Read More »Green Home Case Study
Points of view
This lesson will help you to sort through the myriad points of view offered on the Internet and evaluate the sources and purposes of the… Read More »Points of view
Media-awareness
Reading between the lines In order to become well-informed adults, it’s a good idea for you to develop the habit of reading the news and… Read More »Media-awareness
Marketing Mix PowerPoint Presentation
Marketing and the Marketing Mix Product, Price, Place, Promotion, Services: people, processes, physical aspects; interdependence of the marketing mix tools; Unique Selling Proposition; Domestic, International,… Read More »Marketing Mix PowerPoint Presentation
Communication revision questions
Revision questions 1. Fill in the gaps: I’d like to ____________________________the idea that……. If you agree to our price proposal, then we will accept your… Read More »Communication revision questions