The BEST-Model PowerPoint Presentation
communication_best-model.pdf The BEST-model . Cross Cultural Mind – 3 skills for international negotiators. Key attributes of a successful negotiator according to Tom Peters
Market Segmentation PowerPoint Presentation
Market Segmentation Methods of Segmenting Consumer Markets. Advantages of Market Segmentation. Choosing the right marketing segment. Targeting strategies.
New Technologies References
Santiago Remacha Esteras: Infotech English for Computer Users. Cambridge University Press. Third Edition.
New technologies
New products are WAP Internet TV Virtual reality Bluetooth WAP Wireless Application Protocol or WAP enables mobile phones to display Internet information. Some models combine… Read More »New technologies
B2B Marketing Strategy PowerPoint Presentation
Marketing strategy Target group segmentation for business customers; different target market strategies: Single-segment strategy, Selective specialization, Product specialization, Market specialization, Full market coverage, Targeting and… Read More »B2B Marketing Strategy PowerPoint Presentation
Handout Software
lesson-plan-software.pdf Learning objectives, key terms – application software, operating system, software, systemsoftware, programs, exercise
Training
Types of training 1. On-the-job-training Instructing employees at their place of work how a particular task should be carried out. This can be done by… Read More »Training
Human Resources Management
Key concepts The Purposes of Human Resources Management are: recruit develop utilise an organisations’s personnel in a way which is most appropriate to the achievement… Read More »Human Resources Management
Handout Product Life Cycle
product-life-cycle_-portfolio_handout.pdf Features and implications of the different stages of life cycle; essay questions on product life cycle and portfolio planning; the model of product life… Read More »Handout Product Life Cycle