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B2B Market Segmentation

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Market Segmentation is part of the Strategic Planning Process. It’s the first step in Target Marketing. There are three stages in Target Marketing: 1. market segmentation – that means identifying distinct segments that are quite… B2B Market Segmentation

International Marketing References

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Backhaus, K. , Büschken, J. & Voeth, M. (2005). International Marketing. New York: Palgrave Macmillan Internet: http://www.adidas-group.com/en/ourgroup/our_business/default.aspx (15.02.2010) http://en.wikipedia.org/wiki/Fiat_Palio (15.02.2010)

International Marketing

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Three organisational types of International Marketing The three organizational types – multinational, global and international – differ according to a degree of centralization and emphasis on either efficiency or effectiveness. The transnational type combines the… International Marketing

Culture

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  The Culture Triangle Model The culture triangle is a model showing that three categories determine how people behave and how they interact: communication, organization and leadership. Communication is centred on language, nonverbal communication and… Culture

Global Marketing

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1. DECIDING WHETHER TO GO ABROAD Objectives: 1.Know factors a company should review before it goes abroad 2.Know how companies can evaluate and select specific foreign markets to enter Companies need to enter and compete… Global Marketing

Consumers in B2B Markets

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For being successful in B2B marketing it’s crucial to understand the structure, organisation and processes of B2B procurement. B2B customers can be classified according to the following criteria: users of products and organisational goals. User,… Consumers in B2B Markets

Cookie Monster Case Study

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The French food manufacturer Biscuiterie Francaise produces various types of consumer goods. The company is a specialist in manufacturing soft drinks and biscuits. BF intends to enter the German market, firstly only with its biscuit… Cookie Monster Case Study

Call Center References

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Internet: http://www.tech-faq.com/call-center-services.shtml (Access: 20.03.2009) Internet: http://www.yourccc.com/ (Access: 20.3.2009)

Lesson Plan 7 Call Center

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1. Introduction Show the Homepage of CCC Competence Call Center to highlight the importance and widespread activities of call centers. http://www.yourccc.com/en/main-menu/company.html 2. Objectives Know the different services offered by call centers: incoming, outgoing, E-mail, Fax,… Lesson Plan 7 Call Center