- Give a definition of marketing.
- What are the marketing considerations of the tactical marketing tools – the 4 Ps?
- Why do marketers consider additional 3 Ps when marketing services? Explain.
- The elements of the marketing mix are interdependent. What does this mean?
- Distinguish between USP and ESP.
- What is the basic difference between national, international and global marketing?
- Define the following terms: needs, wants, demands, products and services, stakeholders, relationship marketing, markets, competitive advantage, strategic business unit.
- Name and explain the characteristics of services. What are the marketing implications?
- Strategic planning takes place at four levels: corporate, division, business unit, and product. Describe the planning process.
- Differentiate between a company’s mission and vision. What is the content of a mission and vision statements?
- What are the major categories of business objectives?
- Companies may combine the marketing tools in a variety of ways guided by a marketing concept. Describe the different options marketers can choose from.