Marketing Mix PowerPoint Presentation

15. December 2008 – 22:29

Marketing and the Marketing Mix

Product, Price, Place, Promotion, Services: people, processes, physical aspects; interdependence of the marketing mix tools; Unique Selling Proposition; Domestic, International, Global Markets.

Product:

Goods or services a company offers to its target market.
What should the product mix look like?
Which features/benefits should the individual product offer?

Price:

Amount of money customers have to pay for a company’s product/service.
At which price should a product be offered – cheap, expensive, medium-priced?
Which pricing approach – cost-based, market-based, competition-based?
Which factors affect the price?

Goods or services a comany offers to its target market.
What should the product mix look like?
Which features/benefits should the individual product offer?ich
features/benefitsshouldthe individual productoffer?

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