Scenario Planning Activity

16. June 2008 – 16:31
  • Search the web for scenarios. Choose one.
  • Read a case study/example of a scenario.
  • Read the list of trends published by McKinsey.
  • Analyse how these trends might be able to affect a given business – e.g. the firm analysed in students project work.
  • Discuss their findings in class.
  • Map the driving forces on blackboard – check common results.

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