B2B Organizational Buying Behaviour PowerPoint Presentation

20. June 2008 – 22:37

The aim of this lesson is to provide knowledge of Organizational Buying Behaviour compared to Consumer Buying Behaviour; understand the main types of buying situations in B2B markets and know how the roles of the Buying Center can be categorized.
organizational-buying-behavior
Due to cooperation between FH Steyr (University of Applied Sciences – Global Sales Management) and BHAK Perg this presentation was created using a lecture on BBM Marketing given by Prof. Mag. Andreas Zehetner.

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